About Us
We build AI products past the demo.
A studio, not an agency. Messy input in. A real v1, shipped in market, out.
The studio
Proking is a production-first AI product studio for non-technical founders, funded startups, and established businesses, people who own a real problem but don’t have a team to turn it into software. AI demos are easy. Real products are harder. We build for the day after the demo: users, data, handover, support, and the next version.
The proof is shipped work you can click: De-Posit and Atkit for clients, plus internal products like Verifyt and Verdict — working software you can click, not slides you have to believe.
More imaginative than a dev shop. More useful than a deck.
What it means in practice
“Built past the demo” isn’t a slogan. It’s a checklist.
- Deployed: running at a real URL.
- Usable: demoed on your own data.
- Documented: an Owner’s Manual plus a team walkthrough.
- Measured where AI is involved: an AI Scorecard on real examples.
- Clear about known limits: named up front.
- Ready for what’s next: foundations plus a build-out map.
How a build runs
Three phases, named by outcome not activity.
Proof Week
One week from messy input to a build-ready v1 plan. You leave with:
- A build-ready v1 scope
- A feasibility verdict, with the risks named
- A working proof you own
- A fixed quote
First Version Build
The scoped v1, shipped as working software in 4 weeks. You get:
- An Owner’s Manual
- A walkthrough for your team
- Measured AI behaviour wherever AI features exist
- A build-out map
Build-Out
After your v1 ships: a named product milestone every month, month-to-month.
- One named product milestone a month
- Stop after any milestone
- Every month names an outcome before the invoice
Other agencies build you an MVP and call it the product. We build the v1. An MVP is what our build looks like halfway.
Start
Kickoff, scope in hand
MVP
Where most agencies stop and invoice
v1 shipped
4 weeks. Working software.
Who we build for
Best when the fit is right, and honest when it isn’t.
Best fit when…
- Funded and committed to building.
- You own the problem and can make the call.
- You want a real, usable v1, then iterate.
- You’ll stay in it during the build.
- You want AI doing real work inside the product.
Not the right fit when…
- Idea-stage with no budget, or equity-only.
- Long procurement cycles and committee buying.
- A fixed mega-scope waterfall signed off up front.
- You can’t stay in it during the build.
- AI theatre: demos, buzzwords, novelty chatbots.
How we sign our work
Two guarantees, stated plainly.
The Proof Week money-back
Leave with all four deliverables — scope, feasibility verdict, working proof, fixed quote — or the money comes back.
The 4-Week Guarantee
If your v1 isn’t shipped within 4 weeks of build time, we keep working at no charge until it is.
Bring the messy idea.
A Proof Week is the first week of the build, and how we get to a real v1 in 4 weeks.